Born and raised in Kingston, Jamaica, BruckUp was fascinated with dancehall reggae’s culture, music and rhythmic movement at a very young age. Inspired by Michael Jackson and MC Hammer, BruckUp initially exploded onto the scene as a dancer in 1992 at Jamaica’s annual live concert event, STING. The “BruckUp dance” captivated audiences at live stage performances all over Jamaica, dancers all over the world picked up his style of dance, and it spread like wild fire across the world. The dance later evolved into what’s now called the “Flex Dance”.
After dance appearances in California in 1992, and in NYC with Doug E Fresh in 1995, BruckUp’s career made a pivot towards America when he met and caught the attention of visionary music video director, Hype Williams. BruckUp’s first major choreography appearance was on Busta Rhymes’ critically acclaimed music video, “Put Your Hands Where Your Eyes Can See” in 1997, after which he went on tour with Wyclef Jean on the Smoking Grooves Tour in 1998. Additionally, in 1998, BruckUp’s charismatic presence on the scene inspired Andrew Hilfiger to introduce BruckUp to his brother, which lead to sponsorship, as well as, several runway and TV modeling opportunities for the iconic international brand, Tommy Hilfiger. In 2001, BruckUp toured with the legendary Slick Rick, Doug E. Fresh, and the Get Fresh Crew’s “Kool Tour”. BruckUp’s look, unique ability and style earned him features on MTV, Fox 5’s Good Day New York, an appearance on BET’s 106th & Park, countless performances and choreography castings in music videos with hit makers like Jay-Z, French Montana, Nikki Minaj, Machel Montana, Snow, Patra and Bounty Killer, just to name a few.
Although dancing on major shows & choreographing video’s for musical hits lead to several key industry relationships and opened many doors for BruckUp, the desire to create his own hit album is his dream. Surrounded by music entertainment royalty, people like the late great Notorious B.I.G. encouraged him to pursue that passion, which soon evolved into collaborations with major international artists. In 2009, BruckUp released the flirty and fun single, “Sunglasses (Keep Your Shades On)” on Orchid Records, which featured the king of reggae crossover himself, Shaggy. The song was later licensed to Malibu Rum for use in a major ad campaign. BruckUp was also featured on Crystal Waters’ house music hit “Say Yeah”, which was released on SONY MUSIC Entertainment France in 2011. He’s also worked with amazing talents like Jerry Wunda, Lil’ Kim, Scott Storch, Rockwilder, Teddy Riley, Jay Marty, TrainLine, Raekwon, Louie Rankin, Mavado, Melanie Fiona, Rupee, Arrow, and Lumidee.
BruckUp’s crafty fusion of Hip-Hop, Reggae, Soca, and Pop celebrates the undeniable fact that there are no boundaries in real artistry. He’s also arguably one of the most talented and well rounded artist in the business who does everything from songwriting, to producing, to choreography, and has been affectionately dubbed by music industry tastemakers as dancehall reggae’s next explosive, chart-climbing, crossover success. His highly anticipated album is being released in Summer 2014. BruckUp’s dynamic dance origins are inextricably laced into every track of the album, and will certainly inspire your natural impulse to smile, laugh, and DANCE.
BruckUp News | Releases & Tour
BruckUp’s crafty fusion of Dancehall, Reggae, Soca, Hip-Hop, and Pop celebrates the undeniable fact that there are no boundaries in real artistry. BruckUp’s catalogue of music includes collaborations with the who’s who of global pop, with hit songs that have already blazed the charts in global markets.
A prequel to BruckUp’s first album release, his Mix Tape “I am BruckUp” will drop in December 2013 and is sure to shake the industry. Team BruckUp is also hitting the road in January 2014 for a 30 city cross-country promotional grassroots campaign to officially engage BruckUp fans across the U.S. at live shows, radio interviews, and community appearances. Sponsorship opportunities available.
Look out for BruckUp’s highly anticipated album which is slated for release in Summer 2014, and has already been dubbed by music industry tastemakers as dancehall reggae’s next explosive, chart-climbing, crossover success. His charismatic dance origins are inextricably laced into every track of the album, and will certainly inspire your natural impulse to smile, laugh, and DANCE.
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